The Problem with Personalization in 2021

When it comes to eCommerce performance, personalization is recognized as one of the most effective ways of driving revenue lift. Amazon relies on personalization to increase revenue by over 11% every year. 

The problem is that personalization and site optimization are complex challenges that often result in poor results and the same, non-intelligent and never changing experiences to large groups of customers treated as one rather than uniquely tailoring the experience to each individual.

To compound this, 3rd party customer data analytics and platforms have now been rendered unreliable, calling on the need for advancement in 1st party analytics & optimization systems that actually perform. 

Today’s solutions are old news, complicated to operate or do not generate the performance you are looking for.  They can be time-consuming and require you to intervene and make decisions frequently. 

Rapid-start solutions simply do not drive the performance you need and are often non-transparent about what the results actually are. 

The ultimate goal in optimizing the buyer experience is to understand the specific needs of an individual customer and deliver a perfect, tailored experience that drives retention and a greatly increased Lifetime Value through a deep connection with the individual customer. Much like the person-to-person experience in a luxury store, a sales rep makes decisions in real-time and crafts the sales experience to fit the customers’ needs. 

This is precisely what XGen AI empowers you to do and is the keystone tool to drive the transition to digital-first commerce.  

Through years of R&D in the AI space, XGen AI has developed a truly breakthrough and stand-alone technology that combines and fully automates personalization and user experience optimization at the unique customer level.

Maximizing first-party data value, it utilizes automated, optimized & personalized user experiences that adapt to every site visitor many times a second, yielding an industry-leading lift in incremental revenue while taking the time and complexities out of the process.

Book a demo with the XGen AI team to find out how you can maximize the value of 1st party data to act now on the transition to digital-first commerce. 

Author: Frank Faricy, CEO and Founder, XGen AI

How to guarantee your biggest holiday season yet.

Drive Research surveyed 2,000 U.S. consumers to discover how people plan to participate in Black Friday 2020. Many planned to stay home due to health and safety concerns.

There ended up being online shopping surges of 22% in the US alone, to a record $9 billion. 

When reviewing overall online shopping statistics at the end of 2020, there was 44% increase in online shopping in the US alone and this doesn’t appear to be slowing down anytime soon. 

Now is the time to look at how to take advantage of the increased traffic that comes not only with Black Friday but with the entire holiday season. 

How does online Personalization fit into this? 

Marketers see an increase of 20% in sales when using personalized experiences. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience. (Source: Bloomreach)

Irrelevant product suggestions can irritate even a loyal customer. If your goal is to provide a truly personalized shopping experience, you have to keep this in mind.

XGen AI identifies the specific needs of individual visitors and delivers a unique, tailored experience to convert them to customers. This is the path to sustainable revenue. 

We’ve seen up to a 16% revenue lift through A/B testing on a customer’s site. 

For more information and help on the personalization of your Ecommerce site, contact us.

What is conversion rate optimization (CRO) and how do you do it?

Conversion rate optimization also referred to as CRO, is the practice of increasing the percentage of users who perform a desired action on a website. This can include purchasing a product, clicking ‘add to cart’, signing up for a service, filling out a form, or clicking on a link. There are proven ways to do this, starting off with your website: 

A visible call to action. 

This could be anything from “contact us” to “book a demo” to “sign up” (depending on what your goal is). You need to have a crystal clear CTA on your website that shows up more than once.  Simplicity is key. Make this clear, visible and simple and watch your conversions increase. 

Great website copy. 

Your website copy needs to be engaging, interesting and helpful. Keeping in mind these 4 points will help you in building a website with great copy that converts: 

  • Knowing your target audience.  
  • What problem are they trying to solve?
  • What product or service are you offering that solves that problem?
  • Why should they go with you? (I.e. why should they choose you over a competitor?) 

Within these points, you can make stylistic choices in copywriting. Do you want to appear more serious or professional? Humorous and flippant? Once you decide, ensure to keep the copy and mood on the site consistent. 

Navigation and Site Structure

In creating your website you should focus on building an experience that’s easy to navigate. 

You typically start navigating from the homepage, then move on to categories and subcategories until you’ve found what you were looking for. If this entire process is streamlined (and engaging)  then your users will not have an issue navigating through your site. But, if it’s unstructured or confusing, they’ll get lost and bounce off your site. The whole process must be easy and quick for users. They need to be able to find what they’re looking for in as few clicks as possible.

Site Speed

On average, if your website takes longer than 3 seconds to load, approximately 40% of your visits will abandon your site. The speed of your site dramatically impacts your site’s SEO and bounce rate. 

If you’re uncertain of where your website stands on speed,  Google’s PageSpeed Insights is a great tool to specifically analyze the speed of your site.  Ensure whoever is building your site is optimizing it for speed as a number one priority. 

Personalization (For eCommerce sites) 

Ecommerce Personalization is when you deliver personal experiences on ecommerce sites by dynamically showing content, tailored product recommendations and offers based on previous actions, purchase history, demographics, and other personal data. Personalization has been proven time and time again to greatly increase revenue on ecommerce sites. 

XGen AI has developed a personalization platform that is unique in that it prioritizes ease of use and automation. Unlike traditional personalization systems, it is self-learning and self-adjusting (in real-time) to create in essence continuous A/B testing in order to show each individual customer exactly what they need and want to see. Our clients have seen a huge revenue lift once XPersonalize was implemented on their site. 

To book a free demo of XPersonalize go here: BOOK A DEMO