KHAITE Increased Revenue and Average Order Value in 7 Days with Adaptive Product Curation


KHAITE is a women’s ready-to-wear collection that reimagines classic American sportswear for the twenty-first century.

The KHAITE eCommerce team wanted a low-touch deployment with intelligent, 1-on-1 product curation on-site to increase revenue and Average Order Value (AOV) while enhancing each visitors’ shopping experience.

They teamed up with XGen Ai to provide unique, real-time, and individualized recommendations to their site visitors.


Go-live was completed within 7 days.

During this time, XGen Ai integrated the XPersonalize system and KHAITE’s IT Partner utilized the platform to rapidly create and deploy recommendation elements to the site’s Product Display Pages (PDPs).

Additionally, they deployed a new, fully dynamic “Selected For You” page.

Segment: Luxury Fashion


Smart Elements

XGen Ai’s smart elements drove 7% of attributed revenue during the trial period.

In addition, users who interacted with XGen Ai recommendations had a 13% higher AOV than all other visitors.

This was calculated using 7-day attribution tracking.

KHAITE will be deploying further smart elements to their site to increase visibility and performance.

Adaptive Product Curation

XGen Ai automatically provides the most relevant recommendations to each user without requiring any configuration.

Our engine analyzes your site data in real-time to effectively understand successful engagement patterns on a granular and individual user level.