Drive Research surveyed 2,000 U.S. consumers to discover how people plan to participate in Black Friday 2020. Many planned to stay home due to health and safety concerns.
There ended up being online shopping surges of 22% in the US alone, to a record $9 billion.
When reviewing overall online shopping statistics at the end of 2020, there was 44% increase in online shopping in the US alone and this doesn’t appear to be slowing down anytime soon.
Now is the time to look at how to take advantage of the increased traffic that comes not only with Black Friday but with the entire holiday season.
How does online Personalization fit into this?
Marketers see an increase of 20% in sales when using personalized experiences. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience. (Source: Bloomreach)
Irrelevant product suggestions can irritate even a loyal customer. If your goal is to provide a truly personalized shopping experience, you have to keep this in mind.
XGen AI identifies the specific needs of individual visitors and delivers a unique, tailored experience to convert them to customers. This is the path to sustainable revenue.
We’ve seen up to a 16% revenue lift through A/B testing on a customer’s site.
For more information and help on the personalization of your Ecommerce site, contact us.